3 UK Creators to Look Out For
With the help of platforms like TikTok and apps like CapCut, 2022 saw many people try their hand at content creation. Whether it’s food, fashion, soft-life living or beyond, social media is full of creatives doing what they do best and what better way to kick off the year than by sharing some of our faves.
Let’s get into it…
@sarahetongwe’s last grwm of 2022
If you’re looking to go on an exciting journey, Sarah Etongwe is your girl. She’s a fashion and lifestyle content creator who experiments with her look creates weekly music playlists and inspires us to stop saving our best outfits for another time.
Her vibrant personality and love of music help to captivate her audience and keep them on their toes as they wonder what her next transition will be. The music videoesque GRWMs to nostalgic songs such as ‘4 nothin - Melvito & Gabzy’ are one of the ways Sarah showcases her personality through her content and is what we believe has contributed to her organic growth.
Sarah is an example of how taking something that works (like your traditional ‘get ready with me’ video) and putting a twist on it can be rewarding. It's also evident that she understands her audience and is passionate about creating content they'll keep coming back for.
@jayfader’s latest episode of Fader Fits
At a time when people are calling for men to get involved in the influencer industry, Jay Fader helps to fill in that gap. His fashion series: Fader Fits consists of him styling different outfits for day-to-day occasions that people love. But that’s not what makes him special. The combination of these styling videos and the brief storytime interludes makes Jay hilarious to watch.
We’ve all put an outfit together in our head and it didn't bang when we put it on. Jay is no different but he isn’t afraid to share his failed moments. He uses his hilarious personality intuitively for his audience to keep demanding more styling content. It's never a straightforward process of finding a simple outfit to run errands in, but he makes his audience feel included in it all.
From his great intros to the way he delivers his stories, Jay Fader combines the things he is great at to create content in which there's never a dull moment.
@mariaej0’s daily vlog
It seems like the lockdown created room for a different kind of creator. One who doesn’t have to be out for dinner with the girls or out in the fabulous streets of Soho or Mayfair to get content. Whilst there’s nothing wrong with that, being able to see content that is taken in a familiar setting seems to have worked in this creator's favour.
Maria, a university student, creates lifestyle content that is hilariously unfiltered but in a refreshing way.
There are endless possibilities for what she’ll show you as her TikTok features content about her exceptional weight loss journey, life at uni & her last-minute attempts to try a new hairstyle. With no clear plan in mind, Maria captivates her audience by working under stressful conditions, making it impossible to look away. Maybe because we’ve all been there before. We can’t seem to get enough of her.
And that’s a wrap…
We can’t wait to see what these creators get up to this year, whether its’s more brand campaigns, them on TV, or even on a billboard - we’ll be rooting for them.
Meet us back here soon for 3 creators to watch in Q2 and keep up with us on Instagram for more frequent SixtySix spotlights.
